The benefit or added value that a customer experiences through the use of a service is generally not an objectively measurable quantity. According to the Kano model, the minimum result expectation is defined by the fulfilment of the basic characteristics of a product or service. However, the perceived benefit as a whole consists of all impressions and experiences and is the sum of all...
With the increasing service orientation of the range of services, the question also arises in the industrial sector as to how the various service modules, from maintenance and repair offers to new digital services, can be combined into attractive service bundles and billed. A key point that, in my view, has a significant influence on medium- and long-term profitability is the fact...
Without a doubt, agile development processes and methods are the means of choice to transform new service ideas into marketable service offerings. In contrast, strategic approaches to portfolio planning seem almost a little antiquated. But even in the age of MVPs and iterative feedback loops, it is essential to develop a sustainable competitive and positioning strategy for your own company.