Service packages a gamble
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Service design of service packages - gambling?

FromTobias Heger Updated on 9 min

With the increasing service orientation of the range of services, the question also arises in the industrial sector as to how the various service modules, from maintenance and repair offers to new digital services, can be combined into attractive service bundles and billed. A key point that, in my view, has a significant influence on medium- and long-term profitability is the fact...

Competitive positioning in "as-a-service" business models

Competitive positioning in "as-a-service" business models

FromTobias Heger Updated on 6 min

As published by numerous trend analyses and forecasts, the revenue share of service-oriented business models in the industrial sector will grow steadily. For companies that are competing and have so far been primarily product-oriented, it is therefore essential to position their service offering profitably in good time and to continuously develop new competitive advantages. To do this, it is necessary not only to understand the changing business mechanics, but also to...